The Dutch toy brand Ikonic Toys was founded in 2015 by designer Maurice Doorduyn. The brand is well known by their quality and details, their corporations with Dutch designers and because of the minimalistic, playful and colorful designs.
Creating innovative, playful products and concepts with great designers is the essence of Ikonic Toys. The products must inspire children and adults to think outside of the box, and to experience the power of good design. Creating a parallel universe of well-designed toys, next to what’s commonly available in toy shops worldwide, should customers inspire to a new way of thinking.
Ikonic Toys aims to create new design-classics, using the creativity of contemporary designers to develop playful collections that last. The brand also cares for sustainability, but in a way that the user enters into a relationship with the object, which ensures that it is passed on to a new generation.
Designers like Floris Hovers, Luca Boscardin, Richard Hutten, Studio Kars + Boom and Joost Swarte have designed toys for Ikonic Toys. The products of Ikonic Toys are sold in The Netherlands and abroad, like The Frozen Fountain in Amsterdam and the Cooper Hewitt Design Museum New York.